Age: 29
Work: Design/Graphic arts
Family: De facto
Location: Sth Yarra, Victoria
Personality
- To find new and fun venues to share with friends
- A venue to use for lunch or dinner, drinks and social catch ups
- Great social posting opportunities (food, drinks & venue)
- Poor service
- Variable food and drink quality
- Sharing space with 'holiday hordes'
Charlotte is a 29 year old young professional working in the design/graphic arts field. She has a stable boyfriend of 3 years who she met at Melbourne Uni and their household income is $180K p/a. She is an influential person in her many friendship circles and has been coming to her family's holiday house in Blairgowrie since she was little, she now uses it as a second home for her and many friends. She spends most of summers there (at least on weekends) and comes throughout winter when she can. She goes to many of Melbourne's top restaurants and bars throughout the week and her favourite places are Lucy Liu, 38 Chairs, Toorak Cellars, and Neighbourhood Pizza. Charlotte has a profile on most socials, but is most active on instagram where she has 2K followers.
Age: 35
Work: Part time at Pen' Hot Springs
Family: Married with 2 children, Chris (8) and Jessica (6)
Location: Rye, Victoria
Personality
- Somewhere to take the family as well as other couples
- Achieve family-work-life-fun balance
- Good value
- Too busy to get out as much as she wants
- No options for kids at cool places
- Overpriced venues focused on seasonal crowd
- Rye venues not as good as Melbourne
Age: 59
Work: Mining Logistics
Family: Married to Margaret with 2 children, Malachy (21), Kiera (18)
Location: Melbourne, Victoria
Personality
- To drink good wine
- Spending time with the family
- Trying a great new wine
- Getting poor advice
- Limited options in many bottle shops
- Lack of human interaction online
- Drinking a bad wine